RESEARCH + INSIGHTS

• Conducted interviews, surveys and focus groups

• Performed market and industry analysis

• Attended trade shows

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PRODUCT RECOMMENDATIONS

• Created a framework for their line architecture to address growth, drive relevancy and differentiation across styles

• Address line plan opportunities to show a strategic development plan for core styles and areas innovations and growth

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MARKETING TO HER

• Analyzed key trends across the industry and abroad to better understand their female consumer and how / where she is shopping

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DISTRIBUTION CHANNELS

• Provided recommendations on how and where she is shopping as well as adjustments to current distribution channels

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