PRODUCT + COLOR DESIGN
Color Design + Development
Design direction and implementation of color
- Color forecasting and design
- Seasonal palette creation
- New Product launch color story creation
- Create design boards, palettes, concept room setup, and presentation decks for color design reviews and presentations
- Create color design renders
- Build and communicate product color legends
- Build and communicate physical and digital color palette
- Dip seasonal color and communicate submit comments to supplier
- Approve digital photo assets for Ecommerce
- Approve production samples for color
- Built out color library
KEY LIME
Inspired by fishing in the Florida Keys. Key Lime evokes fun, lightheartedness and adventures that leaves you feeling refreshed.
SANDSTONE
Inspired by the waves of rock in Antelope Canyon, Arizona. This color collection is a hue not yet explored by YETI. It's feminine and earthy tones leave you feeling grounded as you traverse the wild.
BIG SKY BLUE
Sky's the limit! Spurred by Montana's great wide open, this soothing blue is a contemporary take on serene grey/blue that is gender inclusive and transcends seasons.
FIREFLY YELLOW
Ignited by nature's night lights, this vibrant yellow radiates energy and brings excitement to every adventure. These emotions fuel escapism as you head out into the concrete or luscious jungle.
ULTRAMARINE VIOLET
Spawned by diving down under, this gorgeous violet exposes the vibrancy discovered in coral and other sea creatures. This color's sensorial nature boosts your mood and allows you to make a statement when on the go!
GOLD COAST
As fresh as it gets! These dramatic and energetic color combinations promote a sense of wellness, warmth and positivity. Refreshing peach tones and nourishing honey hues encourage one to get outside and bask in adventure wherever it takes you.
CORE COLOR PALETTE
Established color standards on core materials across coolers, drinkware, soft product and bags.